Jonathan Taffer learned the ropes at the infamous Troubadour, which booked such acts as Lenny Bruce, the Eagles, Elton John, Joni Mitchell, Van Morrison, Red Hot Chili Peppers, James Taylor, etc. From that beginning, he learned how to run all aspects of the hospitality businesses. Once Gordon Ramsey’s Kitchen Nightmares aired on television, Taffer pitched the nightclub/bar version. Bar Rescue is now in its 7th season, just having aired its 200th episode.
Taffer discusses the state of bars and restaurants under quarantine today, and suggests what needs to be done to ensure they survive. He estimates as many as 40% of all U.S. bars and restaurants won’t make it through the current environment. His proposal is for the federal government to extend lines of credit to these businesses so they can ramp up their inventory and re-open. He mentions purchasing Shift4Cares gift cards as a tool to steer money to your favorite local bar/restaurant.