This week, we speak with Dave Portnoy, founder of Barstool Sports, now part of publicly traded Penn National Gaming. He founded Barstool Sports in 2003/04 as a 4 page fanzine, handing them out at the Garden and Fenway Park. He has since built it into a sports media powerhouse. The company was recently valued at $450 million.
He recalls how when Bar Stool was launched, he was a one man band doing everything: He wrote the copy, sold the ads, distributed the paper, heading to the financial district subways to give it away. Later, he bought a cheap AstroVan on Craigslist, delivering the paper himself in the city and suburbs.